Pepsi Brings Back Peeps Flavor for Spring

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The marshmallow-flavored soda is back for a limited time.

Back in 2021, while the COVID-19 pandemic was still making things a bit weird for everyone (to say the least), Pepsi decided it would be a good time to try something a bit weird themselves: a limited-edition flavor based on Peeps, the bird and bunny-shaped marshmallow candies. The soda became a viral success, with fans opting to call it “Peepsi.”

Two years later, Pepsi and Peeps have decided to put on an encore performance and bring back the Peeps flavor for a limited-time spring promotion. The big difference is that, in the flavor’s original run, it was only given out as prizes to contest winners. This time, it’s full saturation, with the drink shipping out now to all major retailers.

“We couldn’t be more excited to reignite our partnership with PEEPS®, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” said Pepsi brand director Katelyn Meola in a joint statement between Peeps and Pepsi. “The collaboration is truly unparalleled – a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and PEEPS® lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in PEPSI® x PEEPS® this time around.”

“The PEEPS® Brand is always looking for new and exciting ways to bring our delicious Marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their PEEPSONALITY®! After the astonishingly positive response from our fans to the first PEPSI® x PEEPS® collaboration, we are thrilled to bring back the offering just in time for spring,” said PEEPS® Brand Manager Caitlin Servian.

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