The rapper has immersed himself in the culinary world.
Previously, Snoop Dog collaborated with Dunkin’ Donuts to sell a “plant-based, Snoop taste” breakfast sandwich, co-hosted a dinner party show with Martha Stewart, and he currently holds a Guinness World Record for mixing the world’s largest gin and juice. Oh, and let’s not forget he has how own line of scented candles, too.
So naturally, the musician decided that debuting his very own vino this summer was his next greatest venture.
Called Snoop Cali Red, the wine is Snoop’s multi-year partnership with the Australian wine brand 19 Crimes. The brand has a line of wines that feature “convicts-turned-colonists” who built Australia.
Snoop Cali Red is being promoted as the brand’s first California wine and features Snoop’s face on the label. The wine blend includes 65 percent Petite Syrah, 30 percent Zinfandel, and 5 percent Merlot, and only costs $12 a bottle, according to Food & Wine.
Although Snoop Dogg is not one of the convicts who built Australia, his partnership with 19 Crimes aims to bring more modernity to the brand’s wine selection.
“Snoop embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity,” John Wardley, marketing vice president of the Americas for Treasury Wine Estates, said in an announcement.