The old-school chain has some new incentives for diners.
Like many restaurants, Cracker Barrel is slowly reopening its dining rooms, albeit with a few changes. However, social distancing measures are still being implemented, which means restaurants are required to space out their diners and adhere to strict health and safety measures. Sales are expected to be a little unpredictable for a while, but Cracker Barrel is bringing in a new idea to boost sales and keep customers happy.
Cracker Barrel will launch a beer and wine program along with adding new menu items as part of a “smaller and simpler-to-execute menu.” Some new items to be added to the menu include Fried Pork Chops and Chicken Pot Pie. Currently, 20 locations in Florida are testing the new wine and beer program, and the chain is also offering mimosas in two flavors, orange and strawberry, which have proven to be popular with patrons. The restaurant chain hopes to roll out the new drinks program to all locations throughout the year.
Many restaurants like Cracker Barrel were forced to limit services to pickup and delivery during the height of the ongoing COVID-19 pandemic, causing sales to slump, according to National Restaurant News.
For those that do not want to dine in, Cracker Barrel will continue delivery and curbside pick-up services.