Shave Your Beard, Get a McRib

Credit: Unsplash

I wouldn’t hate BBQ sauce in my beard, personally…

No-Shave November is a nonprofit organization that encourages dudes to refrain from shaving for the entire month of November, instead donating any regular shaving expenses to cancer research. The idea is that you should cherish your hair on behalf of those who have to lose it when undergoing chemotherapy. Now that November is over, you can start shaving again, but before you do, you might want to take a selfie.

In collaboration with No-Shave November, McDonald’s has announced a little contest to encourage sales of the McRib, which just rolled out nationally for the first time today, as well as donate to a worthy cause.

“Our bearded fans know… facial hair and the McRib just don’t mix— believe me, I’ve tried,” McDonald’s Vice President of US Communications David Tovar said in a news release. “With the nationwide return of the McRib, we’re helping fans enjoy every delectable moment by encouraging them to shave for a chance to win a free McRib. And we’re excited this year to partner with No-Shave November, a charity that knows a thing or two about facial hair.”

To enter the contest, take a selfie of yourself before shaving, then one afterward, and post it to Twitter with the hashtag #Shave4McRibSweepstakes, as well as a tag on @mcdonalds. 10,000 entrants will receive a code for a free McRib to be delivered to them through McDelivery with Uber Eats. To keep things inclusive, you don’t need an actual beard to enter. You can take before-and-after photos with facial masks, or even just your normal hairless face.

“No-Shave November is a month-long journey where we ask participants to put down their razors and ‘get hairy’ in the name of cancer awareness,” said Senior Executive Director of No-Shave November, Monica Hill. “We’re thrilled McDonald’s is supporting this important cause, getting both the bearded and the non-bearded involved beyond November simply by purchasing a McRib.”

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