Not all Impossible Whoppers are 100% impossible.
One vegan customer, Phillip Williams, filed a lawsuit Monday in the United States District Court for the Southern District of Florida, claiming that the fast food chain failed to disclose that its plant-based Impossible Whoppers are cooked on the same grills as beef products.
He is accusing Burger King of “false and misleading business practices” in the marketing and sale of its meatless burgers. Williams also added that vegans would not purchase the Impossible patties if they knew it was being prepared next to meat options.
Williams practices a “strict vegan diet.” Back in August, Williams tried to purchase an Impossible Whopper at a drive-through in Atlanta. According to court documents, he complained that he was “duped by Burger King’s deceptive practices into eating a meat-free Whopper Patty that was in fact covered in meat byproducts.” However, the documents do not specify how Williams came to know that the fast food chain was doing so.
The Impossible Whopper was created in conjunction with Impossible Foods, a California-based company that makes plant-based alternatives to meat products. As of late, there has been a rise in plant-based foods and companies dedicated to imitating or replacing meat options.