Walmart Cuts Deal with Paramount

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The retail giant is looking for a partner to take on Amazon.

In recent years, retail giant Walmart has been positioning itself as the fiercest competitor to online retail giant Amazon. Through a combination of low prices, numerous locations, and an expanding range of subscriber-only services, Walmart has been looking for every possible avenue to take Amazon down a peg. In its latest pursuit, Walmart is looking to take on Amazon Prime Video by teaming up with Paramount.

Starting in September, subscrubers to Walmart’s Walmart+ service will automatically receive a membership with the base tier of Paramount+ at no additional charge. While the base tier of Paramount+ does have ads, it still offers access to Paramount’s entire back catalog of movies and shows, plus sports streaming.

“Walmart customers connect with Paramount’s beloved brands, content and characters every day through a range of consumer products available throughout Walmart stores,” Jeff Shultz, chief strategy officer and chief business development officer for Paramount Streaming, said in a statement. “Now, pairing Walmart’s expansive reach across the country with Paramount+’s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership.”

“With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too,” Chris Cracchiolo, SVP and general manager of Walmart+, said in a statement.

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