Amazon Prime Day to Begin July 12th

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Big discounts are around the corner.

There are only a handful of major shopping holidays on the western calendar. One of them is Black Friday, the Friday immediately after Thanksgiving. Before that, though, is a younger tradition: Prime Day, the day where all subscribers to Amazon Prime have an opportunity to get some of the latest products, especially electronics, at attractive prices.

This year’s Prime Day is set to run for one day only starting tomorrow, July 12. As always, while not everything on the site will be on sale, Amazon will be offering steep discounts on many of their biggest sellers, including some of the latest appliances and electronics.

“This year, we’re making it simple for members to find the best deals, from personalized deal recommendations to Alexa reminders,” Jamil Ghani, vice president of Amazon Prime, said in a statement last month to promote the sales event.

Amazon-branded products in particular, such as Amazon Fire TVs and streaming sticks and Alexa-enabled Amazon Echoes, will see even bigger discounts than most of the rest of the catalog. Additionally, Amazon is offering all shoppers a chance to earn a $10 credit toward any purchase by accomplishing four goals during the sale. Those four goals are as follows:

  • Make a Prime-eligible purchase
  • Stream a show on Prime Video
  • Listen to music on Amazon Music Prime
  • Borrow an eBook on Prime Reading

Remember, most Prime Day deals are only while supplies last, so if you see something you want discounted, don’t wait around, or they could run out.

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