The console heats your home, the fridge cools it.
When the design for the Xbox Series X was first revealed, many onlookers couldn’t help but notice a particular similarity between the console and a post-modern refrigerator. It’s hard to ignore, with its monolithic stature, sheer black surface, and handle-looking disc drive. With the Series X launching in just a couple of weeks, Microsoft decided to utilize the joke for a bit of free advertising.
Yesterday, Microsoft unveiled the official Xbox Series X refrigerator. This ain’t just a prop; it’s 1:1 scale model replica of the console standing at 6 feet tall and weighing an appropriately fridge-like 400 pounds. The front of the appliance features a bright Xbox logo, and when you pull the disc drive handle, the fridge plays the Xbox startup sound and illuminates your food in a green glow. Microsoft sent one of these behemoths to rapper Snoop Dog for a PR stunt. When he opened it in a video on his Instagram, he discovered both a free Series X console, and a Series X-shaped cake for his enjoyment.
If this fridge sounds cool to you, then good news, you can own it. Alongside showing off the fridge, Microsoft announced a contest on the Xbox Twitter to send a fridge to one lucky user. All you need to do to enter is follow the Xbox Twitter and retweet the contest post alongside the hashtag #XSXFridgeSweep. The contest will run until next Wednesday, November 4, after which the winner will be notified within seven days.
Xbox Series X Fridge giveaway.
Follow and retweet with #XSXFridgeSweeps for a chance to win the Xbox Series X Fridge.
— Xbox (@Xbox) October 28, 2020
Aaron Greenberg, general manager for Xbox marketing, is also currently probing public opinion for a Series X mini-fridge for public sale on his personal Twitter. For those of us who would rather have a game console than a refrigerator, the actual Xbox Series X will be launching on November 10 for $499, alongside its younger sibling the Series S for $299.