A New Era of Women’s Sports Apparel is Finally Here!

In recent years, there has been an increase in demand for more fashionable women’s sports apparel. However, the official sports merch has continued to miss the mark for much of the female fan base as many small companies and boutique sellers have begun popping up to create custom trendy sports apparel that women actually want to wear. Gone are the days of ill-fitting jerseys and plain logo-emblazoned T-shirts. Even the wives and girlfriends of professional athletes have taken matters into their own hands and become pretty crafty to support their players while staying photo-ready.

Professional athletes often have celebrity status, and their partners, even if they aren’t already the expected models, actresses, musicians, and influencers, also tend to gain quite a following as a WAG- A term frequently used to describe the Wives and Girlfriends of athletes. Because of these shifts, much more media coverage has focused on “Game day fits” and where these women get their coveted outfits.

Taylor Swift has continually made headlines as she attends NFL games throughout the season supporting her boyfriend, Kansas City Chiefs Tight End, Travis Kelce. She recently wore a custom jacket that had fans buzzing when they discovered the stylish coat was made by an NFL wife. Kristin Juszczyk is the garments creator and is not a newcomer to the NFL scene. Kristin married San Francisco’s 49ers Running Back, Kyle Juszczyk, in 2019, and although her designs have only recently gone viral, she has been working hard and constructing cute outfits to support her man for years.

In fact, her husband Kyle is one of her biggest fans. He happily bragged about his wife and her work, posting and commenting on social media after Kristin’s jacket design for Taylor Swift went viral. All the attention has led to a new licensing deal between Kristin Juszczyk and the NFL, launching her design career to new heights and hopefully signaling a new era for accessible, trendy apparel for female sports fans.