The Latin pop star will receive his own promotional meal.
Even if you’d never heard of Travis Scott, the success and ubiquity of the Travis Scott Meal at McDonald’s has placed the hip-hop artist at the forefront of many a burger-craving mind. The success of the Travis Scott Meal has been so overwhelming for McDonald’s, that some locations actually began to run out of ingredients for their burgers. An internal memo had to be made to help cashiers navigate all of the different ways people were asking from the meal, ranging from “Cactus Jack sent me” to “it’s lit, sickomode.” After such a successful promotion, it stands to reason that Mickey D’s would try to make lightning strike twice. Their weapon of choice this time around is Latin pop superstar J Balvin.
Starting November 1, McDonald’s will begin offering the J Balvin Meal. As was the case with the Travis Scott Meal, the J Balvin Meal will include all of Balvin’s favorite McDonald’s offerings in a budget combo. Balvin’s order of choice includes a standard Big Mac, a medium serving of fries with a side of ketchup, and an Oreo McFlurry. A concrete price hasn’t been established, as apparently there will be some wiggle room depending on region, though if you order the meal through the McDonald’s app, you can get the cost of the McFlurry taken off.
J Balvin is an international superstar, currently ranking as the third most popular artist on Spotify with approximately 56 million regular listeners a month. Apparently, while he tours, he’s a regular McDonald’s patron, and when the Big M heard, they couldn’t resist the prospect of a partnership.
“He’s always been a regular at McDonald’s restaurants during his concert tours, and now we’re excited to bring his go-to order to our menus across the US,” said Morgan Flatley, McDonald’s US chief marketing officer, in a statement.
McDonald’s is set to release their Q3 earnings in the very near future, possibly by the end of the month. If the profits from the Travis Scott meal read positive (and they probably will), there will likely be more celebrity collaborations coming after Balvin’s.