It has a built-in chicken warmer.
I think out of every fast food brand’s attempts to modernize and appeal to newer generations, KFC’s have garnered the most consistent head-tilts. In no particular order, they created chicken-scented clogs, held a contest encouraging parents to name their newborns after Colonel Sanders, and created their own video game where you can date an anime version of the Colonel. It’s wacky stuff, to be sure, but it’s certainly effective. However, it seems KFC isn’t done tilting our heads just yet, if this newest announcement is any indication.
On their official Twitter, KFC officially revealed the KFConsole, a genuine video game console. Yes, really, they’re actually doing this. The KFConsole is being produced in partnership with PC component manufacturer Cooler Master, and features a bevy of top-of-the-line parts, including an i9 Intel processor, a 1TB solid state drive, and a 4K, VR-ready GPU. What separates this mysterious device from other specialized gaming rigs, you ask? Two words: chicken warmer. The front of the console comes with an extending warmer platform that you can place fried chicken in to keep them warm.
The future of gaming is here.
Introducing the KFConsole. #PowerYourHunger pic.twitter.com/ssUrX41Ab1
— KFC Gaming (@kfcgaming) June 12, 2020
“We all know the console war is vicious, but we’re very confident in the KFConsole as our flagship entry. This machine is capable of running games at top-level specs, all on top of keeping your meal warm for you to enjoy during your gaming experience… what’s not to like?” KFC PR head Mark Cheevers said in a press release. “If Sony or Microsoft want any tips on how to engineer a chicken chamber for their efforts next time, they’d be welcome to get in touch.”
No word yet on when the KFConsole will release or how much it’ll cost, though at this point, the fact that it even exists as a concept is pretty incredible.