The new snack will be entirely plant-based, with no soy or GMOs.
Last year, PepsiCo and Beyond Meat teamed up to form the PLANeT Partnership, a tag-team company with the intent of creating a new menu of plant-based snacks and drinks. From a business perspective, this was a mutually beneficial agreement; PepsiCo gets to stick its foot into the burgeoning plant-based food sector, while Beyond Meat, still a relatively young company, gets access to PepsiCo’s considerable resources.
Yesterday, a Bloomberg report picked up on what may be the PLANeT Partnership’s first proper offering: a bag of entirely plant-based jerky. According to the report, a YouTuber named Amber Criste obtained a sample bag of the snack from a small grocer nearby, and found its taste quite pleasant. According to the front of the bag, this jerky is 100% plant-based, with no soy, GMOs, or gluten, and a features a plant protein content of 10 grams. Neither PepsiCo nor Beyond Meat have commented on this video or Bloomberg’s report at time of writing.
PepsiCo and Beyond Meat's joint venture will reportedly launch a plant-based jerky: Beyond Meat and PepsiCo's joint venture is planning to launch a plant-based jerky as its first product, Bloomberg reported. https://t.co/i8U8drHioF pic.twitter.com/R1X2z9etNB
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Of course, since the plant-based market has become so competitive, they won’t be the first ones to take a swing at jerky. Companies like Conagra Brands already have their own plant-based jerky out on the market, though the distinctive factor between Conagra’s jerky and Beyond’s jerky is that Conagra’s is made primarily of wheat and soy.