‘florence by mills’: Millie Bobby Brown’s Newest Adventure

(Photo Source: wwd.com)

Fed up with current industry standards, the young actress is changing the game

Most 15-year-olds spend this season of life adjusting to high school, going to football games, and learning to drive. But for Stranger Things star Millie Bobby Brown, 15 means collaborating with popstars, raking in billions, walking the red carpet, and most recently, launching a makeup and skin-care line.

The sprightly and high-spirited superstar has been teasing to followers for weeks of some sort of product launch, but the motives for makeup and skin-care seem to come from a place of personal frustration.

“There was a gap in the market for young people, I guess I could never find anything that I liked to put on my face… there are multiple different products I’ve put on that weren’t good for me. Some of those were anti-aging, and I was 10-years-old,” Brown said in an interview with WWD about her brand launch.

The line, florence by mills, is set to be vegan, cruelty-free, and accessible to her targeted young demographic. The website will be fully user-friendly on August 26th—the day the brand fully launches—but via the Instagram page for florence by mills, shoppers can expect gen z-focused packaging, simplistic designs, and catchy product names. From the page, lip tints, concealers, mascaras, and brow gels as well as under-eye pads, face mists, and face scrubs will be hot items from the line.

“What I want my beauty brand to represent is individuality and embrace who you are,” she said in the video announcement on her Instagram. She also disclosed that the project has been years in the making.

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From saving the world from Russian scientists and creatures from the upside-down to becoming a businesswoman, there seems to be nothing that Brown can’t do.

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